More and more businesses see the potential profit to be made via social media through the billion users on the internet by expanding their client tell. And rightfully so, as there is quite a bit of money to be made from social media if used correctly.
Social media marketing can be hard, but as soon as you figure out what the users want, the easier it gets! People do not just buy products anymore, they want to be part of a lifestyle. It is very important to communicate / interact / display / participate the lifestyle you are selling. Be sure to assist & answer questions when & where needed. Keep this up & other social media users will eventually share your product/service around.
A lot of companies just upload information without interaction on social media. Yes, the information might get read by a few people but will not be remembered, pinned or shared.
Remember interaction, communication & passion in your online product/service will appeal and capture potential clients.
In conclusion, social media marketing is not just to communicate with people/potential clients but also an effective instrument for business promotion. Let people know that your product/service does exist and use social media to get to know your target audience.